Luke Glockenberg
Omaha,
Omaha, Omaha! No I’m not talking about the city located in Nebraska. I’m
talking about Denver Broncos starting quarterback Peyton Manning’s famous
audible call. This season companies in Omaha, Nebraska have started to catch on
to using Manning’s audible call as an advertisement. During the playoffs Peyton
Manning has called the audible 75 times and in last weeks AFC championship game
the Omaha Chamber Commerce donated 800 dollars to Manning’s PeyBack Foundation
every time he shouted it out. During Super Bowl XLVIII the Omaha Chamber of
Commerce says they will donate 1,500 dollars to the PeyBack Foundation every
time Peyton says Omaha. Manning has basically advertised for his own
foundation.(Nesbitt) But in the future
will Peyton be asked to be an advertisement for other big Omaha companies by saying
his audible in games next season? (Nesbitt)
Nine of the ten NFL playoff games this season games averaged
over 30 million views this post season. The two conference championship games
both averaged over 50 million viewers. The conference championship games saw a
20 percent increase in viewers compared to the 2012-2013 post season. ( Adgate)
This is great for all types of companies trying to advertise in Super Bowl
XLVIII and especially good for Peyton Manning who could raise a lot of money
for his foundation on Sunday. The NFL was worried that due to the rise in
concussions and incident of bullying this season that there view’s would go
down during the post season. However this hasn’t been the case and advertisers
should be very happy because according to studies done by Nielsen Super Bowl
XLVIII is expected to break the television viewership record. (Adgate) Plus
Peyton Manning is one of the NFL’s most recognizable personalities off the
field endorsing products from automobiles to quick service restaurants. Peyton
Manning is just great for advertising whether it is for himself or for
companies in the city of Omaha, Nebraska. No wonder why the Greater Omaha
Chamber is supporting Manning. The chamber even released a YouTube on Friday
referring to Manning’s now famous audible call and offering some love to Denver
as well. A message at the end of the video reads: “Best of luck, Denver. XOXO
Your neighbor, Omaha. (Nguyen) This just goes to show how crazy advertising in
the NFL in general this one word that Peyton Manning has been saying could be a
future of advertisements for not only him but also the Denver football
organization.
This
week Peyton Manning told USA Today sports that, “Omaha has kind of taken on a
life of its own.” The big question that has been chuckled around is whether or
not Manning would actually consider an endorsement deal with Omaha Steaks?
Another big question was if the NFL would allow him to continue his famous Omaha
calls during games if he did indeed sign a contract with Omaha Steaks. The beef
company who is headquartered in Nebraska City told USA Today Sports that it
wants to talk to Manning about a possible deal after the Super. Senior vice
president Todd Simon said that he already has a slogan in mind: “Real Manning’s
eat beef.” NFL Spokesman Brian McCarthy said that, “We would have to address
the matter if a player called out a brand name.” (Schrotenboer) Although
nothing is set in stone it is interesting to see Omaha Steaks wanting to meet
with Manning after the Super Bowl. They seem to have there pitch all picked
out. All this is still coming from the famous audible call Omaha.
Everyone
remembers the famous black out during last years Super Bowl. Rumors flooded social
networks as to what it actually was. One company took to Twitter to use the
black out as an advertising strategy. That company was Oreo which tweeted, “you
can still dunk in the dark.” Thanks to them and that famous tweet more
marketers will be huddled up in what is called Super Bowl war rooms. People
watching the Grammys last week later found out about Arby’s fast food tweeting
at Pharrell Williams saying, “can we have our hat back.” This will also add
extra pressure to the Super Bowl War rooms who will be taking to social media
during the game to try and tweet out marketing strategies that will get them
attention instantly. One agency in particular that will be focusing on the game
is the City of Omaha’s toursim team. They will aim to create buzz whenever
Peyton Manning yells his Omaha pre-snap count throughout Super Bowl XLVIII.
(Heine)
It
will be very interesting to see what big advertisements there are at Super Bowl
XLVIII. Peyton Manning might be surrounded with the most attention. Who knew
one word could draw this much attention to one person and especially one game.
I am sure social media will be blowing up about a lot of things but especially
Peyton Manning’s audible call Omaha. Whether its raising money for his
foundation, getting the attention of Omaha Nebraska, looking at future
endorsements with a beef company, or winning the Super Bowl this advertisement
that wont be shown in a commercial will definitely be remembered.
Works Cited
1. Nesbitt, Andy. N.p.. Web. 1 Feb 2014.
<http://msn.foxsports.com/buzzer/story/peyton-manning-1500-for-saying-omaha-in-super-bowl-xlviii-012914>.
2. Adgate, Brad. N.p.. Web. 2 Feb 2014.
<http://www.forbes.com/sites/bradadgate/2014/01/28/advertisers-rejoice-super-bowl-expected-to-break-viewership-record/>.
3. Nguyen, Joe. N.p., n. d. 2 Feb 2014.
<http://blogs.denverpost.com/broncos/2014/01/17/peyton-mannings-omaha-referenced-in-greater-omaha-chamber-video/25299/>.
4. Schrotenboer, Brent. N.p.. Web. 2 Feb 2014.
<http://www.usatoday.com/story/sports/nfl/super/2014/01/28/peyton-manning-super-bowl-omaha-steaks-denver-broncos/4973539/>.
5. Heine, Christopher. N.p.. Web. 2 Feb 2014.
<http://www.adweek.com/news/technology/thanks-oreo-more-marketers-will-be-huddled-super-bowl-war-rooms-155375>.
6. . GreaterOmahaCommerce. Web. 2 Feb 2014.
<http://www.youtube.com/watch?v=v_l3Tzt0OVA>.
